The RiverTown Reindeer Run takes place along a scenic, tree-lined route in historic downtown Conway, beginning and ending at the Conway Marina. The event includes a timed run/walk and an untimed run/walk, with awards for top finishers in various age groups. Proceeds support the Conway Rotary Club’s charitable initiatives. Participants receive shirts, with options depending on registration timing, and strollers are permitted. Pets are not allowed. The event is produced by the Conway Rotary Club and supported by local sponsors, with parking available near the venue and staff on hand to direct traffic.