The NIA Jingle Bell Run is a community event featuring a run and walk through the Nichols area, open to both runners and walkers. Activities include a kids’ fun run, a costume contest, and a visit from Santa. A virtual participation option is available, though virtual runners are not eligible for awards. Participants are encouraged to arrive dressed to run, as there are no indoor changing facilities. Awards are given to top finishers and in various age groups. The event is organized by the Nichols Improvement Association, with proceeds supporting local community initiatives and facilities.